Welcome to the Pure & Original UK online store

Pure & Original premium paint is sustainable, ECO and Vegan friendly from artisan origins. The colours are created with 100% natural pigments allowing for intense colouring and natural beauty. Suitable for House, Home and Commercial projects. Experience with us the rich colours and unique finishes!

On Covid-19

Down To Earth: don't miss the ELLE Decoration October issue, featuring Pure & Original's supreme colours in an inspirational interior by Stylist Hannah Bort!

Products

From: £17.50

From: £14.95

From: £36.00

£109.50

£96.00

From: £19.95

£6.99

£2.25

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" I used Pure & Original paint because it's made up of only natural pigments and meets the most stringent environmental requirements" (Sarajane)

"I'm very pleased with the excellent service and advice; my Marrakech walls are making my friends jealous!" (Peter)

"Using the Fresco paint has been so inspiring; I can't wait to use it again in the other rooms" (Michaela)